Can You Help Pick the Best Attack Ad Against Mitt Romney
TJ Walker - Posted on 04 January 2012
While none of us Progressive Democrats applaud the Citizens United case unleashing Super PACs, it is a fact of life. So we can either play by the rules as they are at this moment, or we can sit still like little lambs waiting to be slaughtered.
So I’ve started a new Democratic Super PAC devoted to helping Obama and all Democrats have a better chance of wining this year. We’ve created three new ads and I’d like your help in deciding which one to put on the air on New Hampshire TV stations this week.
The Republicans might huddle with Karl Rove and the Koch Brothers in secret back rooms to decide strategy, but I am trying to create a participatory, crowd-sourced PAC that can tap the best of pro-democratic minds.
First, here are our assumptions:
1. Romney is the greatest threat to Obama.
2. Romney is still the likeliest GOP nominee.
3. If we can attack Romney causing him to fail at getting the GOP nomination, that would be a huge benefit for Obama because all of the other GOP candidates would be weaker in a general election.
4. If we attack Romney now, and he still wins the GOP nomination, we can still help Obama if we begin to lay the ground work for general election voters holding negative views toward Romney.
5. Romney has already been attacked for being a flip-flopper, so we can’t just do the same old thing.
6. While attacking Romney for being a rich guy who looks out for the top 1% may help in the general election, that message might actually help Romney in a GOP primary.
7. Based on reading a variety of polling data and anecdotal conversations with many conservatives and GOP strategists, the number one negative on Romney is that he is inauthentic and, in a word, “plastic.”
8. We have decided to create a series of negative ads that attempt to brand Romney as literally “plastic” through the metaphor of dolls.
We initially crowd-sourced the idea at Daily Kos a week ago and the community suggested a couple of ideas beyond our initial idea of “GI Joe.” These ideas included “Ken Doll” and “Stretch Armstrong.”
So we’ve put together 3 ads (below) and we’d like you to vote on which one you think would be most effective with Republican voters as well as general election voters. Whatever ad gets the most support, we are committed to putting on the air in New Hampshire this week.
While the ads use humor and can appear childish, please realize that we are deadly serious. We are trying to have an impact on public opinion toward Mitt Romney and we are trying to connect at both an intellectual and emotional level. So please give us feedback on which ad you prefer and feel free to give script or production suggestions too. But please, spare us any tedious diatribes on how our approach isn’t intellectual or fact-based enough for your tastes.
Also, please feel free to put your money where your mouth is. If you like an ad and want to see it get more air time, Please click here and donate, even if it’s $3. www.americanlp.org/donate
Here are the three ads.