A Line Has Been Crossed


David Potts - Posted on 02 December 2011

We are constantly bombarded with fundraising messages in this day and age, be it email, Facebook, text messages, or whatever the hot new web service may be at the moment. But something the Obama campaign has starting doing me breach a whole new threshold of annoyance: They’ve started sending out text messages about their fundraising emails.

Not text messages with similar appeals, text messages specifically instructing you to watch out for their latest email.

Don’t get me wrong, I have a ton of respect for the way the Obama campaign staff has changed the process. But this is just ridiculous. I received this message the other day, and it’s the second time they’ve tried this.

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This does not make me inclined to open my wallet for a donation (which would enter me in a drawing for such a dinner), it makes me want to smack a campaign intern and ask what they were thinking. I’m already going to see the email (three times over actually, on three different accounts), the text message does nothing except annoy me. If a person didn’t have a texting plan, they were just annoyed and had to pay $0.20 for the privilege. That’s not going to make you any friends. It’s much more likely to drive them to finally figure out how to get these messages to stop.

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